The Double Edged Sword Of Internet Marketing

When people hear “marketing” they automatically assume it’s a good thing. Any means of exposure to the outside world has to be a good thing, shouldn’t it? The truth is the wrong marketing campaign can actually damage a business. There’s always a right and a wrong way of doing things, even when it comes to internet marketing.

 

 

The Benefits

 

Nobody can deny that marketing is the lifeblood of a business. Without effective marketing, new clients and customers won’t take notice, which means the business gets left behind.

 

With a solid marketing strategy, a business can reach the masses, thus creating hype and excitement. More importantly, people will become aware of the company and what it offers. Spreading the word is a crucial part of any growing business, and it simply can’t be done without marketing.

 

When it comes down to it, every business with the prospect of growing has to invest in some type of online marketing. Thankfully it’s pretty affordable, and there are experts who can make your investment worth it.

 

 

The Challenges

 

Online marketing is the art of connecting with people, winning their trust and to encourage business growth. It caters to the clients the business already has, while hopefully gaining more ground among new ones.

 

But if these factors aren’t part of the strategy, two things are going to happen. Firstly, people will become weary of the name or brand of the business. A marketing campaign can literally become a warning post for people to stay away. In other words, it can scare business away.

 

The second thing that will happen is the business will lose money. Apart from investing in a strategy that flopped completely, the chances of recouping that money is also slim.

 

 

The Answer

 

Ultimately, the best thing a company can do is to have a few consultations with professionals. These are people who know marketing trends well, they follow user habits and engagement, and they won’t create an image that scares business away.

 

Even though marketing has become easily accessible to just about everyone, it has to be done right the first time. Unless a business has the time and money to get the training and experience, it’s usually better to hire an agency that knows the field.

 

Always remember that online marketing is a double-edged sword. It’s the companies that follow a professional strategy that usually reach the top.

 

 

Our Marketing Friends

 

MarketingLand – News, Tactics, & Strategies

WordStream – Adwords Marketing in Boston

Garrett Suzak Digital Marketing – SEO in Detroit

Benefits of Using Computers in The Workplace

Today, computers are having a great impact on many areas in the workplace. When it comes to technology and its impact on business operations, job tasks have become much faster and more automated allowing businesses to streamline operations and boost profits. Because of technological advancements in computer technology, the workplace has greatly benefited.

The following lists the benefits of using computers in the workplace:

Create New Jobs: With computer technology now becoming an essential part of business operations, new jobs have now been created to manage these systems. Many large businesses have IT professionals on staff. Smaller businesses can use remote computer technicians to maintain their computer systems.

Improved Communications: Now, businesses can communicate much faster. For instance, email is now the preferred way to communicate within a company and communicating with others such as clients, suppliers, customers, etc. Emails are not only quick but also immediate. There are no disruptions such as when the phone rings. Computers can also be used for scheduling business events and meetings.

Improved Customer Relations: Today, more businesses realize the need to maintain good customer relations. Businesses now have access to computerized call centers that allow customers to reach the appropriate business department when they have a question or concern. There is also voice mailbox technology that eliminates the need for message taking. Computers help customers quickly and efficiently get their concerns heard which reduces instances of frustrated and dissatisfied customers.

Improved Business Operations: Computers now allow businesses to store and manage such data as customer information, inventory, sales records, and other information essential to the business. The business can access information any time of the day or night for quick retrieval and the data is secure. It allows businesses to keep up-to-date in real time about the business activities. As well, businesses are now able to use the internet to sell their products and services which generated more revenue and expanded their customer base. The order process is entirely automated and allows the buyer to order online without involving a salesperson.
generate-more-revenue-expand-customer-base

Automated Production: Today, computer technology has allowed products to be built faster. Computers allow for repetitive processing in large scale production such as using robotic devices to build products.

Improved File Management: In the old days, businesses use to have stacks of files and other documents. Now papers can be scanned and stored on the computer allowing for easier storage and access.

Improved Accounting: Today, businesses can keep better records for financial accounting which eliminates hours of repetitive calculations. Spreadsheet and other financial software programs have become essential to running a business. Data entry is much easier and more accurate.

More Productive and Satisfied Employees: Because of the development and expansion of the internet, employees have access to a wealth of information. As well, the internet allows employees to stay connected to the business wherever they are in the world. Employees can also make scheduling changes in an instant allowing for improved work flexibility.

The impact of computers in the workplace has greatly benefited businesses. Now, businesses can reach global customers, improve business efficiency, and generate more profits. When setting up a computer network and workstation, businesses have to take great consideration of the systems they use and the computer parts they acquire such as computer software, computer hardware, sound cards, computer memory, computer accessories, video cards, power supply, and motherboards. Today, computers have changed how companies do business for the better.

The Importance & Effectiveness of Digital Marketing

Digital marketing is the practice of using internet services to market your company and its products. Be it a laptop, desktop or a mobile device – anything that has internet access provides a platform for digital marketing services.
Digital marketing is more of a model when taken as a whole. It’s all about the interaction between the marketer and the customer. This interaction can be personal or impersonal, as long as the digital interaction is taking place. It’s also about targeting specific niche markets and demographics with effective advertising that caters to the customer.
Any basic marketing technique mastered can easily bring an influx of traffic to a website or blog. Digital marketing techniques are employed by millions on the Internet, from people looking to push businesses to regular folks looking to have their social networking profiles noticed.
A couple of digital marketing’s aspects are a little more difficult to get a grasp on. Many people try to use PPC ads to their advantage, only to have their accounts suspended for false clicks, or to have their ads go untouched even on heavily trafficked sites. Mastering the art of the ad is definitely something to seek further advice on.
RSS feeds (click here if you’re unsure what an RSS feed is: http://www.whatisrss.com/) and thorough search engine optimization are also confusing to some lacking the expertise. Many freelancers and specialty companies have emerged in recent years and have become prominent players in the digital marketing field due to their knack for driving traffic and earning high site placement.
If you’re looking to operate a successful online business, then you need to understand what digital marketing is, what it’s intended for and how to best use it to your advantage.